Fix-it Section Advertising
Our bike repair section ("Fix-it") received 3300 visits per week during March 2002. 73% of our visitors do major maintenance and repairs, such as cable replacement and derailleur tuning. 53% plan to buy bike tools in the next year. Almost all our visitors purchase bike parts and supplies, and at least 40% buy supplies or tools more than 10 times per year.
The repair section has over 40 individual repair and maintenance procedures, illustrated step-by-step with photos. It's the most comprehensive we've found, anywhere on the web.
We would prefer to contract with a single sponsor for the entire bike repair section of our web site. The Fix-it pages would be edited to provide a natural link to the sponsor's product(s). Current "placeholder ads" -- our own internal advertising -- would be removed. At the beginning of each page, the visitor would see something like the following:
To see a sample page from the Fix-it Section that shows how this would work, click here.
Cost of this sponsorship, one-year contract, is $200 per month.