In spring 2013, we had 137,000 unique visitors average per week. The typical visitor views 10 pages each time he comes to the site. Half of our visitors drop by more than once per week. During summer months, the trail section and bike repair section vie for most visits: 26% of pages viewed are from the Fix-it section, followed by trails (23%), goodies (free downloads and feature articles, 22%), first aid (9%), and discussion Forums (4%).
In the winter, as many riders hang the bike in the garage, visits decrease only about 20%. With fewer trails ridden and fewer bikes requiring repair, the "Goodies" section becomes our #1 attraction (31% of total pages viewed), followed by bike repair (22%), trails (18%), and first aid (11%)
And according to our survey of March 2002...
Where: 71% of our visitors are from Utah's metropolitan Wasatch Front (Salt Lake Valley, Utah Valley, Ogden area). 42% live in the Salt Lake City area. For the Utah mountain biker, "This is the Place."
How old: Peak viewership is the 30-39 age bracket (43%). Another 23% are age 25-29.
Rides: 25% ride 1-2 times per week; 37% ride 3-5 times per week; and 16% ride almost daily. Our readers are hard-core bikers.
Type of rider: 41% of our visitors, while not claiming excellence, are able to handle rough technical trails and tough climbs. Another 28% rate themselves either excellent technical riders or bike-bashing lunatics.
Type of bike: 39% ride hardtails; 46% ride cross-country full-suspension; 7% have freerider/technical bikes. 46% of these bikes are between 1 and 3 years old; 19% are less than a year old.
Repair abilities: 73% do major maintenance and repairs, such as cable replacement and derailleur tuning, and almost half of these bikers (30% in our survey) say they can fix "damn near anything" on the bike. Our visitors buy bike parts and supplies, and are relatively self-sufficient.
Buying on the web: 31% buy on-line a few times a year; 20% buy every couple of months; and 15% buy once a month or more. (15% NEVER buy on the web.)
Local bike shops: 23% buy a few times a year; 27% buy every couple of months; and 39% buy from their local bike shop once a month or more. Crunching the numbers, it looks like UtahMountainBiking.com readers use their local bike shop at least three times as often as they shop on-line.
What will they buy: In the next year, almost all (97%) of our visitors will buy some bike supplies and parts; most (80%) will buy specialty biking food (energy bars, etc); 57% will buy bike tools; 69% will buy bike clothing; and 12% plan to buy a bike within one year.
Moab lodging: 53% of our visitors will stay at a motel in Moab during the coming year.
St. George lodging: 31% will stay in St. George during the coming year.
How much: While there's wide variation, our typical visitor spends about $1500 on biking per year.