UtahMountainBiking.com Visitor Statistics
During cycling season, our visits are about 30% higher. During peak riding times, the Trail and Bike Repair sections vie for most visits: 29% of pages viewed are from the Trails section, followed by Bike Repair (23%), then First Aid (22%), and Goodies (free downloads and feature articles, 22%).
In the winter, visitors continue to come to UtahMountainBiking.com. As fewer trails are ridden and fewer bikes require repair, the "First Aid" section becomes our #1 attraction (46% of our visitors), followed by Trails (23%), Bike Repair (21%), then Goodies at 15%.
And according to our survey in March 2002...
Where: 71% of our visitors are from Utah's metropolitan Wasatch Front (Salt Lake Valley, Utah Valley, Ogden area). 42% live in the Salt Lake City area. If you want to reach the Utah mountain biker, "This is the Place."
How old: Peak viewership is the 30-39 age bracket (43%). Another 23% are age 25-29. These visitors have money to spend.
Rides: 25% ride 1-2 times per week; 37% ride 3-5 times per week; and 16% ride almost daily. Our readers are hard-core bikers.
Type of rider: 41% of our visitors, while not claiming excellence, are able to handle rough technical trails and tough climbs. Another 28% rate themselves either excellent technical riders or bike-bashing lunatics.
Type of bike: 39% ride hardtails; 46% ride cross-country full-suspension; 7% have freerider/technical bikes. 46% of these bikes are between 1 and 3 years old; 19% are less than a year old.
Repair abilities: 73% do major maintenance and repairs, such as cable replacement and derailleur tuning, and almost half of these bikers (30% in our survey) say they can fix "damn near anything" on the bike. Our visitors buy bike parts and supplies.
Buying on the web: 31% buy on-line a few times a year; 20% buy every couple of months; and 15% buy once a month or more. (15% NEVER buy on the web.) If you're web-based, we can deliver customers.
Local bike shops: 23% buy a few times a year; 27% buy every couple of months; and 39% buy from their local bike shop once a month or more. If you're a brick-and-mortar Utah bicycle business, your future customers are visiting our site.
What will they buy: In the next year, almost all (97%) of our visitors will buy some bike supplies and parts; most (80%) will buy specialty biking food (energy bars, etc); 57% will buy bike tools; 69% will buy bike clothing; and 12% plan to buy a new bike within one year.
Moab lodging: 53% of our visitors will stay at a motel in Moab during the coming year.
St. George lodging: 31% will stay in St. George during the coming year.
How much: While there's wide variation, our typical visitor spends about $1500 on biking per year.